Kindly Studio · Pet Business Web Design · 10+ Years Conversion Experience

Websites That Get
Pet Businesses
Fully Booked

10 years of conversion expertise. Landing pages built to turn visitors into bookings — not just a prettier website.

Get a free Hero Check → See the work ↓
✂️ Groomers 🏡 Boarders ☀️ Daycare 🐕 Sitters
John Buladaco — Kindly Studio
+69 pts Full-Site Score Gained
2× More Bookings After Rebuild
The Work

Real pet businesses. Real results.

Every one of these businesses had something worth showing — reviews, credentials, a genuine point of difference. Their website just wasn't showing it.

Dogdayz website rebuild
Dog Boarding & Daycare · Victoria AU
Dogdayz had 300+ five-star reviews and cage-free boarding. Their website showed neither.

Dog owners couldn't find the price, couldn't see the reviews, and had no idea the dogs roamed free. Three of the biggest reasons someone books — all hidden. We put them front and centre.

View case study → Check + full website rebuild · 5 locations
Mountain Hounds website rebuild
Dog Grooming · Blue Mountains NSW
Mountain Hounds offered 1-on-1 grooming and a CO₂ spa. The homepage said "Premium Pet Styling."

Premium services most groomers don't offer — and the page didn't mention a single one. No suburb, no what-makes-us-different, no reason to pick up the phone. We rebuilt it around what dog owners actually want to know.

View case study → Check + full website rebuild · Blue Mountains
Bluey Dog Salon website rebuild
Dog Grooming + Daycare · Newcastle NSW
Bluey Dog Salon had a 5.0★ rating and 51 Google reviews. None of it was on their website.

The first thing every visitor saw was the business name. No services, no suburb, no reviews, no answer to "do you use cages?" We rebuilt the page around the trust they'd already earned.

View case study → Full website check + rebuild · 2 locations
The Grooming Angels website build
Pet Grooming · Singapore
The Grooming Angels had 15 certified groomers and a Tatler Asia feature. The page didn't mention either.

SKC-certified, award-recognised, 15 named groomers — none of it on the homepage. We built a page that leads with what makes them worth choosing.

View case study → Full website build · Housecall + salon
🔧 What we fix

The same problems show up on almost every pet business website

Not design problems. Information problems. Things that stop a dog owner from picking up the phone — even when the business is exactly what they're looking for.

Bluey Dog Salon website before redesign Before
🐾 Bluey Dog Salon · Newcastle NSW
51 five-star Google reviews — not one of them visible on the website
What we changed

Put the star rating at the very top — above the headline, first thing every visitor sees.

Why it matters

If a dog owner has to leave your website to check your reviews, most don't come back. Your reviews should be doing the work — on your page.

Dogdayz website before redesign Before
🐾 Dogdayz · Victoria AU
Cage-free boarding — their biggest point of difference — wasn't mentioned anywhere on the page
What we changed

Made it the first thing you see. "Cage-free always" — right there, before you read anything else.

Why it matters

The question every boarding client is silently asking is: will my dog be in a cage? If your site doesn't answer it, they find one that does.

Mountain Hounds website before redesign Before
🐾 Mountain Hounds · Blue Mountains NSW
The headline said "Premium Pet Styling" — no suburb, no service, no reason to stay
What we changed

New headline: "Dog Grooming in the Blue Mountains · 1-on-1 Sessions." Your service and your suburb, immediately.

Why it matters

A dog owner Googling a groomer has five seconds to decide if they're in the right place. A vague headline costs you the booking before you've said a word.

Sound familiar?

These are the most common reasons
pet owners leave without calling

⭐

You have 5-star reviews on Google — but your website doesn't show them. Every visitor starts from zero trust.

💰

Someone Googles your business, lands on your site, can't find the price, and books someone else. It happens every day.

📱

On a phone, your booking button is hard to find. Most pet owners search on their phone. Most leave before they call.

💬

You've spent years building your reputation. Your website isn't telling that story.

What I do

Choose where to start

New or Redesigned Website

From $500

Starter — 1 to 3 pages$500–$1,000
Full site — 5+ pages$1,500–$3,000
  • Whether you're starting from scratch or replacing what you have
  • Built specifically for pet businesses — not a generic template
  • Your reviews, prices, and booking button where dog owners can actually find them
  • Looks great on a phone — that's where most people will find you
  • Website check included in every build so nothing gets missed before launch
  • Starter done in ~3 days · Full site in ~1 week

Not sure which you need? The $100 check tells you — and the fee comes off the build price.

Book a call
Start Here — Free

Free Hero Check

$0

Delivered within 24 hours

  • I look at your homepage hero — the first thing visitors see
  • You get a plain-English breakdown of what's costing you bookings
  • No strings attached — just honest feedback
  • Takes 30 seconds to request

Love the feedback? I offer a full 167-point Website Check for $100 — the fee comes off any build.

Get my free Hero Check →

Website Check

$100

Delivered in 24 hours

  • I go through your website and check 167 things that could be stopping people from calling
  • Plain-English report — what's costing you bookings and what to fix
  • Includes a full plan showing what your page should look like
  • Done and in your inbox in 24 hours

The $100 comes off the price of a new website if you decide to go ahead.

Check my website →
The process

Simple from your end

🌐

Send me your website

That's it. I go through everything — what dog owners see when they land, whether the price is easy to find, how it looks on a phone, whether your reviews are showing up.

📋

Get your report

A plain-English write-up of what's stopping people from calling, with a full plan showing exactly what the page should look like instead. No tech jargon — just what to do.

📈

More bookings

Fix it yourself using the report, or have me build the whole thing. Either way, you know exactly what needs to change and why it'll get you more calls.

About

10 years fixing conversion for tech. Now I'm doing it for pet businesses.

A decade building conversion-focused sites for tech startups and SaaS — moving rates from under 2% to over 4%, rebuilding when growth stalled.

Then I audited pet business websites. Visitors couldn't tell who you are, where you are, or what you offer — from the very first line. A 4.8★ Google rating buried where no one sees it. No way to book when the salon is closed.

A funded startup hires a growth team and solves it in days. A groomer doing everything herself has been told a proper website costs $8,000 and takes 8 weeks. I built a 167-point framework to change that — because if your work is good, your website should show it.

10+ Years in CRO — startups & SaaS
167 Point audit framework built for this market
2x Average conversion lift on rebuilt pages
❓ Questions

Common questions

Get started

Ready to find out what's stopping
people from calling?

I'll take a quick look at your homepage hero and tell you what's costing you bookings — no charge.

Get my free Hero Check →

Want the full 167-point audit? Get the $100 Website Check →

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