Dogdayz · Dog Boarding · Victoria, Australia

Great reviews. Cage-free farm stays. Five locations. The website hid all of it.

Dogdayz had a 4.9-star rating with 300+ Google reviews and cage-free boarding at five Melbourne locations. Their website showed none of it. We ran a full check and rebuilt the page around what dog owners actually need to see before they'll pick up the phone.

37%

Website score before

78%

Website score after

Big problems found

167

Things we checked

Before — their live website

Dogdayz live website — generic headline, no reviews, no pricing

"Holidays for dogs!" — no suburb, no price, no Google reviews. Nothing to give a first-time visitor a reason to stay.

After — the rebuilt page

Dogdayz rebuilt — star rating at top, cage-free positioning, pricing visible

Star rating above the headline. Cage-free front and centre. Real prices. Three reviews before you even scroll to pricing.

What was going wrong

The website was hiding everything that would make someone book

We went through the live dogdayz.com.au and checked 167 things — every piece of information a dog owner needs before they'll trust a boarding business enough to call. Four problems stood out as the ones costing the most bookings.

Problem 01 · The headline said nothing

"Holidays for dogs!" — but where? What kind? Who for?

When someone searches "dog boarding Melbourne" and lands on your website, they have about five seconds to decide if they're in the right place. "Holidays for dogs!" answers none of the questions: What do you offer? Where are you? Can I trust you? The headline scored 9 out of 28 — just 32%.

We wrote a new headline: "Dog Boarding. Your dog plays all day." Suburb and cage-free in the first line. Google rating above the headline so trust is the very first thing you see.

Problem 02 · 300+ Google reviews — hidden from every visitor

The strongest trust signal a boarding business can have — not on the page

Dogdayz had a 4.9★ rating with over 300 reviews. Not one review, not the star rating, appeared on their homepage. Every visitor started from zero trust. And when they went to Google to check — they found other boarding businesses listed right alongside the Dogdayz rating. Trust scored 6 out of 22 — just 27%.

Star rating placed above the headline — first thing on the page. Three real review cards with dog photos added before the pricing section.

Problem 03 · "Call for a personalised quote" — nobody calls

When there's no price, most people move on to the next option

The FAQ said: "Pricing varies — call for a personalised quote." That's the line that sends someone to the next tab. Pet owners want to self-check if you're in their budget before they invest the effort of calling. No price visible on the homepage means fewer calls, not more. Pricing scored 5 out of 16 — just 31%.

Three real pricing cards added: daycare from $45/day, overnight from $65/night, extended stay from $350/week. "Most Popular" on the overnight option.

Problem 04 · Cage-free boarding — never mentioned

Their biggest point of difference wasn't on the page at all

Dogdayz runs 100% cage-free farm stays. That's the thing every first-time boarding client is silently asking about before they commit. "Will my dog be in a cage?" It's the #1 question — and the answer that would convert the most nervous first-timers. The word "cage-free" appeared nowhere on the homepage. Emotional framing scored 3 out of 16 — just 19%.

"🏡 Cage-Free Always" added as the first trust chip in the hero — visible before the headline. Cage-free addressed again in the features section and the FAQ.

The full check

Every area we looked at — and what we found

We don't just look at how a website looks. We check 167 specific things across 9 areas — the stuff that actually determines whether someone calls or leaves. Here's how Dogdayz scored on each one, and what changed after the rebuild.

Area we checked	Score before	Score after	What the problem was
The first thing people see	9/28 · 32%	24/28 · 86%	Generic headline. No suburb, no service, no reason to stay. Rebuilt with a clear headline, suburb, cage-free chip, and Google rating above everything.
Why someone should trust you	6/22 · 27%	16/22 · 73%	300+ Google reviews — invisible. No reviews anywhere on the page. Added the star rating above the headline and three review cards before pricing.
Prices and what you offer	5/16 · 31%	13/16 · 81%	"Call for a quote." No prices on the homepage. Added three clear pricing cards so dog owners can self-qualify before picking up the phone.
Answering their fears	3/16 · 19%	12/16 · 75%	Cage-free: their biggest selling point, never mentioned. Put it in the hero, the features section, and the FAQ. The question every anxious first-timer has — now answered before they have to ask.
How easy it is to get in touch	8/14 · 57%	11/14 · 79%	Real phone numbers per location ✓ — but no sticky call button on scroll, no WhatsApp, no booking form above the fold. Fixed all three.
Common questions dog owners ask	7/15 · 47%	13/15 · 87%	There was a 17-question FAQ page — buried off-site. Not one question answered on the homepage. Added the 5 most important questions, starting with: "Do you use cages?"
How it works on a phone	8/20 · 40%	16/20 · 80%	Most local searches happen on a phone. No sticky CTA, pricing was buried, no WhatsApp button. Fixed: sticky header CTA, WhatsApp floating button, mobile-optimised layout.
Whether Google can find you	9/19 · 47%	15/19 · 79%	Title tag didn't mention suburb. No LocalBusiness structured data. Generic meta description. All updated: suburb in title, schema added, description rewritten with a clear call to action.
Accessibility (can everyone use it?)	6/19 · 32%	10/19 · 53%	Images missing descriptions, low contrast on some text, missing labels on interactive elements. Improved in the rebuild — and accessibility issues hurt Google rankings too.
Total	61 / 167 · 37%	130 / 167 · 78%	Four high-priority problems. All fixed with copy and layout changes — no brand overhaul needed.

The rebuild

Four things we changed that made the biggest difference

Every change we made was directly tied to a problem we found in the audit. Nothing arbitrary — no aesthetic preferences. Each fix is traceable to a real reason why dog owners were leaving without booking.

⭐

Google rating — first thing you see

The 4.9★ rating with 300+ reviews now sits above the headline. Before a first-time visitor reads a single word about the business, they see that hundreds of other dog owners trusted it. Trust before everything.

🏡

Cage-free — front and centre

"Cage-free always" is in the hero as the first trust chip you see. Then in the features section. Then in the FAQ. Every anxious first-timer — the person most likely to pick someone else — now gets the answer before they have to ask.

💰

Real prices — no more "call us"

Three pricing cards with starting prices: daycare from $45/day, overnight from $65/night, extended stay from $350/week. Dog owners can now self-qualify in 10 seconds — and call ready to book instead of just enquiring.

📱

Easy to contact on a phone

Sticky call button that stays visible as you scroll. WhatsApp button floating in the corner. Online booking form above the fold. 88% of local pet searches happen on mobile — the rebuilt page meets them there.